3 Marketing Design Trends of 2023 and How to Execute Them Like a Pro

April 24th 2023 at 3:30 PM

Attention marketing teams and designers – Grow your brand by staying up to date on the latest marketing design trends in 2023. Learn where to begin and how to incorporate these trends into your work.

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Why You Should Care as a Marketer

You will find these trend predictions interesting if you are part of a design or marketing team and seeking inspiration for your next marketing success.
Discover how to create modern campaigns by

collaborating with newcomer illustrators in real-time,
utilising a variety of typography options,
and designing merchandise designs for multi-channel usage.

It’s about being creative and thinking outside the box when it comes to modern marketing, which also counts for a workflow that’s on-trend. Let’s jump in!

Marketing Trend 1: Enhance your branding by collaborating with young artists.

The Berlin-based illustrator Josephine Rais was asked to design a table tennis table, including the rackets, for the flagship store of Adidas.

Supporting upcoming artists and new talents is a great new marketing approach. In 2023, brands such as Adidas, Apple, and Spotify are creating local campaigns and global digital content featuring young illustrators, giving them a platform and exposure. The return on investment? Through emotional and personal designs, your brand can communicate with customers on a personal level and become more relatable.
A great collaboration between the illustrator and marketing team is key for success. The illustrator should be encouraged to incorporate their own vision and style, while also keeping in mind predetermined color schemes or logo integration suggested by the marketing team. Remember, the brand identity should always be incorporated into the design.
When it comes to the artwork, collaborate on the same file in real-time. This allows you to work together on one project without worrying about switching devices or platforms. You can easily share Corporate Identity (CI) colours or fonts within the file and avoid misleading communication and sending updated files back and forth. We are all familiar with cluttered desktops filled with files named "final-image", "final-image1", and "finalfinal-image".

Marketing Trend 2: Incorporate your own typography into branding.

Brands such as Oatly have successfully used distinctive typography as a key element in their branding. By experimenting with different fonts, sizes, and colours, you will create unique and memorable visuals that will stand out.

This year's typography trends includes a variety of exciting options, such as extra-large and eye-catching fonts, retro revivals, 3D fonts, and lettering made out of interesting elements like melting metal or fur. To make your advertising more outstanding, incorporate unique typography into your next out-of-home advertising campaign, or use a unique typeface in your product design, as Oatly did.
To design typography effectively, acquire knowledge about the typeface's anatomy, kerning, and tracking. Check out this article for more information on designing typography with Vectornator. In general, the anatomy refers to the design of each letter and how they work together, while kerning and tracking deal with the spacing between letters and words. These elements can greatly impact readability and design. A typeface can have various fonts, such as italic and bold.
Try designing your own typography. The easiest way is to choose a graphic design tool with special text-related features, such as converting letters into vector designs, along with a variety of drawing tools to get creative with your hand lettering. Make sure that your custom fonts can be used on any app you might work with, like Pages or Keynote.

Marketing Trend 3: Invest in Unique Merchandise

Whether you're rebranding or planning your next brand campaign, keep in mind that customers mostly want to identify with your brand and show it off.